ABOUT THE BRAND
Thankfully with the creation of the internet, you can make a statement with what you wear regardless of where that statement originated. As the demand for products that represent people’s sense of style and culture increases, so does a need for a brand that is uniquely different, and is not compelling itself to be anything other than true to itself.
When analyzing the market one can deduce that most shops, if not all, tend to jump on the fast fleeing trends that come and go. Yet not a lot of e-commerce brands focus on people who are not interested in being a part of many of these trends.
KÄ€LLÄ€ will be focusing on timeless fashion aimed for professional women, who prefer to be fashionably inspired. Other strengths of KÄ€LLÄ€ are its distinctive personality, and also its aim to be environmentally friendly when possible.
KÄ€LLÄ€ design team will be working diligently with local manufacturing facilities, to keep this home-grown brands quality and reliability.
